[skrbjc]

Trump was also kicked off of twitter while being excoriated in the media and then took, what, two years to launch something?

Musk is not nearly as trashed in the media and could leverage promoting an alternative while still on twitter. Obviously there does need to be something that is at least reasonably differentiating from twitter, and I think that is the real challenge as just saying it is twitter but more free is not as tangible.