[Spivak]

This is one of the funniest things when introducing people to some of the ingredients and methods used in commercial food production -- stuff like Xanthan gum as a thickener, soy lechtin as an emulsifier, or calcium propanate as a preservative. Once people know what they do and how it works they stop being "scary chemicals" corporations are putting in our food. I think it's a branding issue, sodium bicarbonate is a scary chemical but baking soda is a household ingredient, MSG is super scary but seaweed salt sounds delicious.