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by randcraw
1529 days ago
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A "low cost of entry" for creating new content ignores the "high cost of entry" to distribute it. To actually get eyeballs/ears, new media must somehow get noticed. That used to be done through the sponsorship of mainstream outlets like movie theaters, AM/FM radio and TV stations, etc. But the revenue of all of these has diminished greatly since the birth of WWW, making it ever harder to monetize new content, especially if its small niche isn't recognizable and thus promotable by moneyed distributors and advertisers. Successful art needs access to eyeballs, and before that can happen, it needs nontrivial promotion. While studio time may be dirt cheap today, it's the distribution that continues to be the rate limiter in selling your masterwork and making a living doing it. |
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