[zomglings]

You can easily build on web3 in 2022 without trying to peddle your tokens to retail investors, too.

But those aren't the projects that you hear about.

It is disingenuous of you to recognize the possibility on the web in 1999 but then characterize people building on web3 as not wanting to build useful or interesting stuff.

[pavlov]

Whenever I ask to see the useful web3 projects that have an actual user base, people point me to stuff like “automated crypto lending platform offers 10% annual gains guaranteed!” — and it just further reinforces my impression that it’s all shell games around traditional pyramid/MLM schemes.

[zomglings]

I build tools for blockchain games and from my experience there is heavy polarization in the communities of most of these games (on the sustainable - exploitative spectrum). You have three types of people involved in these communities:

1. People who genuinely care about the games, about building narratives together, playing together, etc. This is a growing minority.

2. People who have come from the Play-to-Earn world who care about extracting as much monetary value as possible from the game economies by playing the game. These are the people who put the rules under as much scrutiny as possible.

3. People who have come from the crypto finance world who are looking for "alpha" from the game economies. They typically try and attain their gains by performing arbitrage on the game's ERC20 token(s).

For most blockchain game communities, early on, the communities are mostly populated by people of types (2) and (3). Type (1) groups in the community build organically over time, whereas type (2) and (3) members of the community come and go. This flow of (2)s and (3)s is actually important in building the core group of (1)s.

It feels like the kind of marketing you are talking about is necessary in order to build sustainable game communities for blockchain games. But good projects do have a growing number of members of type (1) who do derive essential (as opposed to economic) value from the underlying games themselves.

In general, though, the tools that blockchain projects use to organize and build up their communities will probably become useful beyond the scams (in the form of DAO tooling). It will take time for this to play out.

Disclaimer : These are not the kind of tools I build. Wasn't trying to shill myself there. My company will move in this direction eventually, but that is not what we do at the moment. This is just my sincere belief.