[thejosh]

They've become more popular in Australia recently as well, I've noticed.

They had a two for one sale of half breads at one point, I was like "what is the point.."

[drchickensalad]

Well market forces for half loaves can leave them with an oversupply, and it's a quickly deteriorating product, and a sale speeds up getting rid of that inventory. The only alternative is to perfectly predict the future.