[tsotha]

Frankly, I don't understand why anyone would spend a lot of time on a blog. Well, I take that back. The top .0000001% of bloggers make a lot of money. But for everyone else, well, writing (good writing, anyway) is hard work.

If you just dash off whatever comes to mind nobody will bother reading what you've written, so you're wasting your time. If you put a lot of time and energy into your posts then at some point you've put in the same amount of effort it would have taken to write a book, but you have less to show for it.

I guess if you just enjoy writing a blog it's fine. But like any hobby it will get old eventually, so it doesn't surprise me so many are abandoned.

The blogs that seem to be successful over the long run are either news-aggregation type affairs, where it's mostly just links with a pithy joke or two thrown in, or they're single subject blogs with multiple people sharing the load. It's just too much work for one person to generate enough original content to hold the attention of a regular reader base.