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by deltarholamda
1530 days ago
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The 90s also coincides with the end of the theater business. It trickled into the 00s a bit, but not by much. You could have a first run movie in a movie theater that cost less than a few millions to make, and it had a shot of finding an audience. Movies could hang around for more than a couple of weeks because it didn't cost three digits to take a family to the theater and have a box of popcorn. Now, if the movie doesn't make $900 billion by the end of the opening credits, it's yanked. Movie makers can't compete with major studios with tent pole IP for screen space, so they've taken their talents to streaming services like Neflix, or even YouTube. There's also a communal aspect of movies in the US that's gone. Cultural touchstones aren't made in the movie theater anymore. It's all divided and subdivided by algorithms so the geeks and jocks (or greasers and socs, or Jets and Sharks) never have to mingle unless they make an effort. These days you can mix in a constant stream of ethnic and racial grievances about who is represented or not, or how much, or all the other social justice palaver that makes our current world so very lovely and livable. |
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