[rwhitman]

I work for a team that specializes in middleware development - eg the cases where Zapier really falls apart and needs a more thoroughly architected solution. I've spent a lot of time inside this topic.

The thing that will disrupt Zapier is the software vendors themselves. Most Zaps will eventually be replaced by native platform-to-platform integrations where the middleware has been designed and sanctioned by the 2 parties. Having a one-size-fits all solution is impractical over the long run. Its a temporary fix for a bigger more substantial problem.

This is plumbing. You don't use one flimsy universal type of pipe joint for every pipe in your house, otherwise you get leaks. Same thing