[georgesequeira]

At the end of the day, most business owners don't want to connect all these tools together. It just allows them to accomplish business outcomes. What makes their job hard is keeping track where all the data is and how to know if things are working.

Solutions to that problem can take shape as a CRM (and keeping it updated) or something as dumb as a dashboard of dashboards.

[ethbr0]

Agreed. It's a common trap of technologist thinking: if we gave people better access to primatives, they'd have more power to assemble what they wanted!

In fact, it's "assembling" that most people hate. Which is why products that sacrifice power to limit assembly tend to be successful.