[borisjabes]

it refers to a somewhat poorly named concept known as reverse ETL, something we started working on back in 2018 with our product Census (getcensus.com). We launched it on HN in 2020, though it's come a long way since then :-) https://news.ycombinator.com/item?id=23034642

[emteycz]

Nice, definitely solves some problems I had in the past. I'll keep your product in mind, I like it very much.