[iamacyborg]

Ding ding ding.

This is what needs to happen.

To provide one painful example that I'm currently dealing with, at work we have a Marketing Automation platform, a CRM and a CX tool. Marketing use the MAP, sales use the CRM and customer success the CXM.

All 3 have their own data schemas, their own "customer view", their own segmentation tools, they own orchestration (workflows) tool, etc. Everything exists in a silo, and no one can see the big picture.

This area absolutely needs disruption, we're starting to see some of it at the MAP level with MessageGears, Vero and Supergrain but it's yet to feed through to those other customer facing functions as far as I've been able to see.