[nerdjon]

I completely fail to understand how we are having this discussion on hacker news of all places.

If you have ever written a line of code you should understand that things have order. If search engines didn't try to organize results the result you are looking for could be on the first page or the 100th.

While I think it's fair to say that most people don't understand that google changes results based on the person. I have to imagine most people at least understand a basic concept that search results are organized in some way. Either by humans or machines (or likely both). That organization is complicated and has a number of factors in play and if done correctly should bubble up what is true.