[jdmichal]

I really don't understand these systems where it's "5-stars or bust". Why even have stars if the only thing that matters is 5 or not-5. If you only care about a binary signal like that, then just make it a binary question. "Were you satisfied with this purchase? Yes / No." You'll probably get a much higher response rate, and it will be truer to the actual intent. A bunch of people that would hand out 4 or even 3 stars may still answer yes to that question.