[yegg]

Privacy by default cannot be overstated. To really escape privacy harms, e.g., creepy ads and following you around and similar content targeting (filter bubbles), you need multi-pronged protection that actually blocks trackers from loading vs. just restricting them after you load. We have a detailed post that explains this here: https://spreadprivacy.com/browser-privacy-protection/. "The issue is that once such trackers are loaded in your browser, they have a ton of ways to track you beyond just third-party cookies (e.g., by another form of cookies called first-party cookies, by your IP address, and much, much more). And many of these mechanisms cannot be turned off because the browser needs them to properly function."

In addition to privacy though, I'd highlight a couple other things.

- People prefer different UX and our UX is certainly different. It has been built from the ground-up to be clean -- less clutter, less icons, etc.

- We're adding features we think make the browsing experience better. This includes our Fire Button (one-click data clearing for tabs, windows, or everything), our automatic cookie consent pop-up management, auto-blocking of Facebook embedded content, etc. We're working on more of these types of features, and taken together, they not only protect your privacy but should make everyday browsing less annoying.