[vitaflo]

My wife is a star seller on Etsy and it hasn’t been hard for her to maintain at all (and she’s never asked for ratings). But she’s also never had even a negative comment made about her product after thousands of sales. I wonder if some product types are more open to criticism than others.

[mitchdoogle]

My guess is that price (relative to the competition) is a good signal for this. If someone is buying an $80 mug for example, they probably really like that mug even before they get it, and so they're more likely to leave a good review. A $10 mug might be more of an impulse buy