[infinityio]

> and I've seen Apple use this same approach since the

Google as well recently - unlimited free G Suite (now Workspace) for schools was a massive draw a few years ago, although they are starting to turn around and monetise now they have a captive audience

[capableweb]

Same with gmail. Initially launched with the idea of "Don't throw anything away - you'll never need to delete another message" but now the landing page of gmail talks more about security, productivity and other things since eventually you're gonna have to pay for more storage.