I think throwanem meant homiletics. Still I think an important principle in rhetoric is that your rhetorical devices should not be too obvious not to say annoying to the audience.
I did mean homiletics. Thanks! Been a while since I was close to that world, and the words are apparently similar enough at head and tail - same syllable count and stress pattern, too, for that matter - to get consolidated into the same long-term memory hash bucket.