At my company, the analytics APIs are provided by a platform team.
I think there’s some utility in a company owning an abstraction away from a third party.
Supposing if Amplitude (or Heap) were to ever go under, or if we were to want to change Analytics providers for whatever reason, it would be extremely helpful if the code didn’t depend directly on these third parties.
On a smaller app, I would mostly likely directly use the Heap or Amplitude APIs.
I think there’s some utility in a company owning an abstraction away from a third party.
Supposing if Amplitude (or Heap) were to ever go under, or if we were to want to change Analytics providers for whatever reason, it would be extremely helpful if the code didn’t depend directly on these third parties.
On a smaller app, I would mostly likely directly use the Heap or Amplitude APIs.
(Late reply, apologies)