When Lexus was a new brand in the 1990s the introductory ad was one showing
Its refinement by having a ball bearing roll across the panel seams. It won some awards and is credited with pushing manufactures to better tolerances.
Their current models are ugly, but I owned an ES350 and it is absolutely the best-made car I have ever driven. And when, rarely, something breaks, it’s a Camry under the hood, and every mechanic everywhere can fix it.