[quadrangle]

Wow! Fits my suspicions perfectly. Like, starts as creative good product (though I have misgivings about maybe they purposely make kits that discourage second-hand redistribution and thus add excessive waste to the world? Dunno, just a worry)… grows and thrives, gets enough budget to hire some new marketing and growth folks, works to maximize profit by reducing quality and underfunding the product to make lowest possible costs, focuses more on advertising to reach wider market, eventually becomes mediocre shell of the original high-quality business.

Something like that maybe… just guessing