Hacker News new | ask | show | jobs
by OminousWeapons 1536 days ago
Preach! What we ultimately need is just a law that says it is illegal for companies to collect or store any data for marketing purposes, tracking, or resale. No opt ins, no exceptions. Unfortunately we can't fully kill targeted or unsolicited advertising at the root because of freedom of speech issues, but we can eliminate all the data it depends on.
1 comments

why do you dislike targeted advertising?
People see "targeted advertising" as "I was thinking about buying a bike and it shows me ads for bikes", ie. it's showing me what I want to see. That is not targeted advertising. Targeted advertising is showing you what they want you to see when they want you to see it, or showing you the same products in a light that makes you more likely to buy them.

For example, showing you unlikely or imagined bike-related problems, to sell you useless protection gear or insurance after you get your bike. Showing you ads for motorcycles, because although you probably don't want one, someone who already likes bikes is more likely to buy a (more expensive) motorcycle, so that's where they'll direct their spam.

Targeted advertising is about manipulation, using knowledge of the customer to change their behavior. No one is going through those efforts to show you what you already want and save you a quick Google.

you have quite a low view of people's ability to make decisions for themselves if you think being shown ads is manipulation. And I struggle to see how targeted ads are somehow worse than the same sort of 'manipulation' inherent in using an algorithmic feed like HackerNews or Twitter. Both are exposing you to things they want you to see. Yet you don't seem to have such strong opposition to those as you do targeted ads.
> you have quite a low view of people's ability to make decisions for themselves if you think being shown ads is manipulation.

The ENTIRE POINT of an ad is manipulation. Advertisers wouldn't bother if people always ignored ads.

I think it's less the targeted advertising, and more like I can't take 5 internet steps today without 40 people shouting at me to buy their diapers because my partner googled "diapers" last night.
I really don't mind targeted advertising.

One the ads are more relevant.

Two because the ads are more relevant the advertiser makes far more money on them and therefore doesn't have to show you as many to fund their service.

Generally the ads that are targetting me are unrelated to things that I want.

But also, much of ads are scams, and the targetting helps the scammers find susceptible targets