Hacker News new | ask | show | jobs
by Retric 1536 days ago
Half of men aged 16-24 use ad blockers, so it’s not uncommon either.
1 comments

I couldn't believe this, but then I did some Googling. I found this PR post: https://backlinko.com/ad-blockers-users

I'm not sure how accurate are these figures (it is an obvious "SEO" booster PR post acting like a blog post), but they are way higher than I expected. Even if it was even 25%, I would be shocked. It seems pretty sophisticated for the average user to install an ad blocker. I wonder how they distinguish men and women.

When I watch average people "swipe" on the metro, I am always shocked by the amount of adverts on their screen. How can they see or do anything? And some of the apps like Instagram (with doom-scrolling auto-enabled) continuously interrupt users to show them video ads that cannot be skipped. (I see the same for "free" games.) Ugh. Who are these people/zombies!?