[mywittyname]

> We had no idea how individual customers used the application, which was very data intensive, or what that was costing us.

Cost can be a difficult problem to solve! I've been working on a project for about six months trying to identify just how much it costs to deliver a unit of the thing we sell. There's just so much variability, one customer might have widgets that are 40kb in size and rarely ever run widget analytics workloads, while another customer has 40mb widgets and can't stop looking at them.

I feel for the whole "how do customers use the application" thing too. Product analytics at most places seems to be a concern long after features are developed.

"So how many customers have been using that feature we spent two years and $20MM developing?"

"Good question."

"Soooo, mywittyname, can you figure out how many people at companies with over 200 seats look at dog pictures after opening an email with a 'C' in the title?"