[joshstrange]

> most people are becoming “sign blind”

It's to the point now that I sometime miss content that I skipped over because I thought it was an ad. The worst case of this is opening a news article about something that happened on video and all I want to do is watch the video. Is it the top video? Rarely, I scroll right past that and look for something in the body. More than half the time it's a video that's in a tweet (thankfully easy enough to pick out) but sometimes I have to look closer at what I dismissed as an ad to find out if it's what I'm looking for. What's infuriating is when I go back to the top video, hit play, sit through an ad, then I get some generic news or computer-generated-type reading/text of the article in video form.