[chillacy]

> Those companies that have a Sign-up for our email and get 10% off your first order pop-up, you mean?

I've seen this type of thing improve conversion immensely at a startup I worked at, and it sets up the starts of a drip marketing campaign.

Many of these are the natural results of A/B testing and experimentation, which is why many companies arrive at the same result.

[jklinger410]

What is the opposite of argumentum ad populum? No one likes this thing because I do not like this thing.

[tomrod]

Bandwagon.