[theartfuldodger]

Summary:

I ran online advertising myself with no knowledge or experience and it did not go well.

How surprising!

For context, for over a decade across thousands, maybe tens of thousands of campaigns, a 30% increase in sales and leads has been a low benchmark that is easily achieved within 60 days of acquiring a client with few exceptions. As the space has become more congested, it has not become more congested with capable people, actively identifying lower competition mid to end funnel terms has remained a very stable and reliable method. You'll also find that so few digital advertisers are actively modifying and testing landing pages and expanding that inventory of landing pages based on what their conversions teach about their audience.

The language of the article makes it clear he never should have added a credit card to an ad account.