[grumbel]

I think that depends a lot on how that marketing is actually done. Just having an influencer read an ad text or insert a prerecorded segment feels just as annoying as regular ads, sometimes even more as there is no Skip-button or adBlock that can make it go away quickly.

Actual products reviews, even when they are not all positiv, on the other side I find extremely effective. Same for behind-the-scenes video that show you how a product is made and tested. As what an ad should ideally do is really just show me that the product exist and what it can do. That's all I care about and that's what most regular ads completely fail at.

Even if I go hunting for the actual websites of a product, they never contain the information I am looking for. I find it completely ridiculous how bad most ads are in that regard. I don't even expect much, size, photos from all angles, photos of stuff that's in the box. Really basic stuff. Most Youtuber's will include that in their unboxing and product reviews, companies very rarely do.

Trust is important, but you don't just gain that by having popular influencer read your lies, you gain that by not lying in the first place. Few companies seem to realize that.

That said, I am a sample size of one and other people will make purchase decisions differently.

[boogies]

> there is no Skip-button or adBlock that can make [sponsorship segments] go away quickly.

There is! https://sponsor.ajay.app/

[EricE]

>Even if I go hunting for the actual websites of a product, they never contain the information I am looking for. I find it completely ridiculous how bad most ads are in that regard. I don't even expect much, size, photos from all angles, photos of stuff that's in the box. Really basic stuff. Most Youtuber's will include that in their unboxing and product reviews, companies very rarely do.

This! It's all about the basics!