[jjulius]

>It never ceases to amaze me how many people/businesses have no idea what performance advertising is.

Yikes, that's incredibly unfair and arrogant.

It's amazing to you that, because most people don't have to actually employ performance advertising, they don't know what it is? That someone whose passion is cooking, and decides to open a restaurant, might not have that advertising knowledge? That someone - in the case of the OP - whose focus is writing software that helps research an automotive vehicle's life history, might not know everything you do about advertising?

C'mon now.

[tetsusaiga]

No you're right, as someone who takes these things seriously, I should hold myself to a higher standard than to paint in such broad strokes. Thanks for checking me there.

Allow me to rephrase from a more compassionate perspective:

I don't expect any of these people to devote the type of effort that I have into this knowledge.

But I do wish they knew this stuff, because with even a little bit of this knowledge, they could have the power to make their own restaurant/software shop/insert_small_business more successful than it otherwise could have been... which may even be the difference between them successfully running said business vs. having to take a job they don't like.

Ultimately, it's a be the change you wish to see situation, I suppose.

[jjulius]

Fair, and I appreciate your honest response! Life needs to see more positive discourse like this. :)