[pempem]

Thats a wonderful thing but I think you know its quite rare.

Influencing is nothing new though the medium change has allowed for a preponderance of people to become influencers to smaller and smaller networks, we've always relied on proxy information if only on where to start research.

It applied to the clothes we choose, the movies of which we might consume the trailers and then reject, the research we do. The universe of awesomeness and crap which we create as a species is multitudes larger than any person could just navigate via pure first order research.

We all need signposts. While I abhor marketing and think hard about how to avoid or reduce its impact on me, its just not fully avoidable.