[dangerface]

Channel fit is a huge thing, if you are trying to sell a large ticket item like web servers via banners you are wasting your money, if you are trying to sell dog beds with banner ads on a pet forum you will be very profitable.

[squeaky-clean]

I was looking up vintage race car prices recently (like the kind I'd only dream of affording) and saw a banner ad for an individual selling a collection of his. I clicked the ad thinking it would lead me to a website and it was just a phone number that my phone asked if I wanted to call! No info on what cars he had for sale, just his personal phone number. I wonder if he's ever made a sale through those ads. I considered calling to see what would happen but it was 3am