[taeric]

To be fair, many of the most expansively marketed companies pretty much exist for the sake of marketing, it seems.

[jklinger410]

What is the benefit of them funding an entire industry of marketers if none of it works?

[taeric]

Depends what you mean by "doesn't work."

Though, I suppose it often matters what you think of as marketing. Is it marketing for Coke to license their image to shirts and other products?