[Closi]

> I agree that only conversions matter, but you should be able to track whether a customer originated from an ad click vs. SEO, whether they clicked one ad and had 4 sessions since, etc.

An ad-click could have been an organic click if the ad wasn't there though, which is where the complexity is.

The ad might have great conversion, but if the customer would have clicked an organic link that navigated to your site anyway then the ad is taking credit for an organic sale.

[tetsusaiga]

While you're not necessarily wrong, the distinction lies in how many people see you organically.

If I get 100 organic impressions/day, and then spend $N to get 500/day, I'm speeding the process up, and nearly guaranteeing to get in front of people who would never see me organically.

*Note: I'm largely not talking about paid search ads. Those are definitely an area where you can end up competing with yourself. Sorry to anyone who I replied to earlier, and wasn't clear enough on this with.