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by dylan604 1528 days ago
>It never ceases to amaze me

This comes across as an arrogant view point. Would you know how to take off the heads of the engine in your car and rebuild it? No? Wow! I'm amazed that you'd have no idea how to do something that isn't your direct line of work.

People running small businesses that are so wanting for ad buys to work for them don't spend years honing their performance advertising skills. They don't even spend time looking it up to know it's a thing (first time I've heard this phrase myself). They see all of the advertisng they are subjected to about why buying ads is important, and so they start where they can.

Instead of making fun of people for not knowing something that they shouldn't need to know about, why not corner the market by providing non-insulting services to get them the results they need? Or at the least, be able to point people in the direction of where to get those services?

Condescension for the sake of patting yourself on the back is just gross.
2 comments
tetsusaiga 1528 days ago
You are totally correct, thank you— I addressed this to jjulius above, since they pointed out the same thing. Sometimes one must be reminded not to be flippant on the internet, it's all too easy, and I don't want to be that person.

>Instead of making fun of people for not knowing something that they shouldn't need to know about, why not corner the market by providing non-insulting services to get them the results they need? Or at the least, be able to point people in the direction of where to get those services?

You're right. We all know the value of the person who makes complaints without offering solutions.

If anyone reads this and would like some honest help in this area, send and email to the address in the 'about' on my profile, and I'll try to point you in the right direction (It only looks sketchy because it's a forwarding address, I'm sure you understand.)

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dangerface 1528 days ago
> why not corner the market by providing non-insulting services to get them the results they need?

That market doesn't exist because it requires buy in from the business, businesses that see the value in targeted and performance driven advertising do it in house because its so valuable, other businesses just don't do it because they see no value in it and they see no value in it because they don't do it.

Advertising works when its targeted but most businesses see advertising as just trying to shout as loud as possible. They take this theory and shout at every one they meet hoping this will convert them to a customer and are amazed when shouting at people has the effect of driving them away rather than pulling them in.

They come to the conclusion that advertising doesn't work not that its there technique, they shouted so loud and at every one how could anyone possibly shout louder or at more people? and when they stopped shouting sales went up! obviously advertising doesn't work.

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dylan604 1528 days ago
>That market doesn't exist because it requires buy in from the business, businesses that see the value in targeted and performance driven advertising do it in house because its so valuable, other businesses just don't do it because they see no value in it and they see no value in it because they don't do it.

That goes against the entire concept of the advertising agency though. If advertising is so important, why staff it out to a 3rd party when you could do it in house? If this in house thing was the way to go, why is Maddison Ave so powerful?

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dangerface 1528 days ago
Most businesses that take advertising seriously will have someone in house and then out source the specifics to specialists but the larger strategy is done in house. In the UK generalist agencies like av browne have been hurting bad the smaller agencies have been closing.
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jjulius 1528 days ago
>That market doesn't exist because it requires buy in from the business, businesses that see the value in targeted and performance driven advertising do it in house because its so valuable, other businesses just don't do it because they see no value in it and they see no value in it because they don't do it.

All that sounds like to me is that the company providing OP's posited "non-insulting services" would just need to make sure they're marketing their product correctly and demonstrating value properly.

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