Hacker News new | ask | show | jobs
by version_five 1536 days ago
I think it's relatively uncontroversial that advertising is a "strategy" for either low quality, not needed, or undifferentiated offerings, and that when looking at how a company goes to market, there is a choice of putting $ into advertising or into a better product.

I generally use advertising as a proxy for inverse utility. It would definitely be better to have more products that targeted being good, as opposed to ones that target influencing people to buy them.

1 comments

>I think it's relatively uncontroversial that advertising is a "strategy" for either low quality, not needed, or undifferentiated offerings, and that when looking at how a company goes to market, there is a choice of putting $ into advertising or into a better product.

You mean like iPhones? Because Apple certainly advertises.

I'm not sure your statement applies broadly to automobile advertising either.