|
|
|
|
|
|
by some-human
1541 days ago
|
|
|
Why the assumption that it's for an American audience? It's probably more for a boarder European market, rather than Americans. The great thing about the French, British, Germans, Italians, Spanish, Polish, etc, is that most of them understand English. This way they don't have to translate it into several languages, when just one will suffice. |
|
|
That being said, I'm going to counter on the idea that _most_ Germans, Italians ... understand English.
It's certainly true that the _subset_ of Europeans targeted by Le Monde (affluent, educated, europhile, pro-business-yet-socialy-left-of-center) does.
So the move is less strange if you assume they're trying to compete with "The Guardian" or "The Economist".
I still wonder if they hope to compete with the New York Times or Washington Post.
Also, it's a bit disheartening that they decided to react to accusations like "you're too Parisians, you're out of touch with the real country, you're globalist who don't understand the troubles of real people" with such a "hold my overpriced wine, I'm going starting a world domination plan" move.
We already have a media concentration problem in France ; if all national papers start catering to the exact same globish audience, it will just make sense to stop having them altogether and just assume everyone will read the NYT, maybe with an adapted sport section (maybe not.)
Not good for local news.