[BlazingFrog]

He didn't say it was the best value on the smartphone market. He said it was (in his opinion) the best smartphone.

Not sure how price qualifies as a feature considering prices may change based on time, geography, carrier choice and other factors.

No matter how you look at it, a Lexus is a better car than a Honda Civic. You, as a customer, may not assign the same value to the actual features as a different customer may is the only difference.

[rdtsc]

I just see value as one of the features. Even reviewers who get the device for free will probably have an idea on what it would cost and thus have correspondingly higher expectations of it.

To continue with my stupid exampel, if I am asked to review a Lexus, I will end up reviewing it differently perhaps because I expect more. Heated seats not working well enough -- taking points off. Even in a comparison review some of this bias will leak in.