[cbozeman]

AMD didn't have the technical prowess to do it, that's why. And even if they had, the Wintel duopoly was so entrenched that even if their offerings were "nearly as good as" Intel's, they still wouldn't have been able to make headway because Intel was threatening OEMs like HP, Dell, etc.

If Jim Keller hadn't gone back to help AMD, and if Dr. Lisa Su hadn't decided to take on that challenge, we'd likely be stuck in an era of processor Dark Ages, OR, Apple and their Apple Silicon line of processors would be even more attractive than they already are.