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> Apathy is their weapon, and it's very effective.

Psychologically speaking, these tactics are approximately the same as the church's use of hell, in the sense of "fix your shit now, or else you're going to hell". This was very effective when the church held a huge amount of political sway + serious control over the media (no internet back then, people weren't even literate). It wont work nearly as well now.

Don't get me wrong--I'm no Homo Economicus fan, not saying people are fundamentally selfish--I just think people are fundamentally averse to change, to breaking their habits. The climate change leadership needs a new tactic. I'm totally in support of e.g. tax cuts and incentives for renewables, reducing carbon emissions, etc. Or other ways of raising awareness and taking action that give people what they want/need, right now, rather than being entirely concerned with an image of the future (that for many people with no families, no kids, no legacy, doesn't even exist).