[fullshark]

Ultimately employees want to be seduced, they want to believe they are doing more than helping a company's owners' capital accrue + gain value in how it's implemented. They don't want to just punch the clock, they want to be part of a larger mission (and get rich doing it). A lot of this is because the traditional ways people have found value in their time on earth: religion, family, and friends are disappearing and being replaced with careerism.

This guy's story is not a rare one, and it points to a larger spiritual crisis in modern life I think.

[ecshafer]

"God is Dead" wasn't an aspirational statement by Nietzsche, it was an observational one. Jung further called the move on to "spirituality" in light of the "death" of god as people move on to politics or new age religions to find meaning. This is natural evolution of that.

[cvhashim]

You hit the nail on the head