[alexdoesstuff]

As a German having gone through the experience, I feel I am reasonably qualified to give a perspective: The US setup is a breeze administratively, but fairly costly. You definitely need a tax accountant onshore ($3-5k per year at least, more if the setup is more complex) but that will take care of a good share of the minutiae. You probably also eventually need somebody helping you in Germany to take care of employment, taxes, VAT, etc. even though that may not yet be the case. When I've done it a few years ago I found it easier to have a German subsidiary of the C Corp doing that eventually.

If you want a more nearshore solution you may want to contemplate the Netherlands or Ireland which both have fairly well developed support systems in case you ever need help.

[L_226]

Thanks, I was expecting to have a German subsidiary eventually. Also considering Netherlands

[tluyben2]

Netherlands is good as it’s not too expensive (we dropped the 9k ltd thing you also have for gbmh quite a while ago) but the rules and taxes and lack of investors is quite hard; similar things to Germany. You would be bound to those anyway though if your employees are not freelancers and are in those countries…

[alexdoesstuff]

I am actually not sure if the investor assessment still stands after Covid forced just about any startup to be remote-work-heavy. I don't think most investors care anymore where companies are based or incorporated as long as it is within reason (don't incorporate in Australia unless you are an Australian company) and has a solid and well supported legal system.

The issue in Europe from an investor perspective is that scaling is tougher than in the US. You have to most likely make changes to your product to cover a sufficient number of European countries due to a combination language, currency, regulation, customs, etc.. Your sales and marketing materials needs to at least be in different languages. Your German sales rep needs to speak German and most likely be German, your French sales rep needs to speak French and be French, etc. Add to that the fact that in B2B European companies tend to be less open to innovation. Also, you may encounter workers-councils at your potential clients discouraging changes to processes, etc.