[bcrescimanno]

Former Netflix employee here (left back in 2013 so their stance might have changed).

At the time, Netflix was very opposed to what we called "meta search" (e.g. having Netflix titles available to look up outside the Netflix interface). The idea was that we wanted people to "consciously choose Netflix" as opposed to just choosing what they want to watch and getting it on whatever service happened to have it or was randomly chosen. I've always assumed they maintained this perspective (though, I'm somewhat surprised if they do considering the landscape today with every service leveraging their original/exclusive content more than their generic licensed library).