[darinf]

Actually, you are spot on. One simple feature of the Neeva app is that it shows inline search results as you type into the URL bar. This is because we aren't trying to show you ads, so we don't need you to visit the search results page (where Google and others show you those ads). We just show you the results straight away in the suggest experience. Now, this isn't going to show you everything you care about and you can still click to see the search results page. It is just handy to be able to quickly get to where you are trying to go and especially if it is likely to match what you are looking for (e.g., a wikipedia link). This is something Google cannot bring itself to do because it would be cost way too much in terms of lost ads revenue. There are other examples like this where Google and other ad-supported search engines just can't innovate, can't change the search experience. The current way of searching is too lucrative and there is too much business inertia around it. That's why Neeva is interesting and why I left Google to join and help :)

[jsnell]

But that is exactly how Google searches worked on desktop platforms for more than half a decade (Instant Search), not some kind of a new idea. Given how long they kept that feature on, it seems pretty obvious that it can't have been the kind of revenue killer you suggest. If you can serve and display search results for a given possibly partial query, you can obviously serve ads too.

[darinf]

I was talking about mobile. As for desktop, Instant Search was serving up full page results instantly, which included ads. That's a different thing altogether, and of course, in the case of Instant Search there was plenty of room for both sponsored results as well as real results. On mobile there isn't.