[EwanToo]

They still need a competitive offering against other Android manufacturers at the high end.

Xiaomi and others are happy to buy Qualcomm chips if it gives them the high end advantage

[sschueller]

I don't understand, in the US Samsung uses Qualcomm but it is the US where a lot of these Chinese phones are not available yet in Europe where I can buy a Huawei phone Samsung uses Exynos.

[nicolas_t]

To be honest, I also do not get Samsung's strategy. None of my tech literate friends in europe would buy Samsung because of this. I really wonder how much it impacts their sales.

[zibzab]

This is because of old contracts and agreements, including patent agreements for LTE modem etc