[bena]

In the land of hypotheticals it may work like that.

But in reality, once a customer is used to paying a price, and is willing to pay a price, prices don't decrease.

And we already have a metric ton of Clash clones, To Do lists, and whatevers. The amount of choice on the platform is already pretty large.

And once again, if people are paying for the item already, what incentive is there to dump more money into the product? No, you capture that as more profit.

As to "it's not 30%". It's not for a single app. But Apple works at a large scale. They have to host even the apps that are pure costs for them. There aren't many companies that operate at that scale. And of them: Valve takes 30%, Sony takes 30%, Microsoft took 30%, Google took 30%. Google and Microsoft are only now looking to reduce their percentage.

And while it's probably not 30%, it's definitely not 0%.