[ksec]

>The transaction happens on the country the merchant Operates.

In order to achieve what parent said, the merchant will have to have a legal entity in every single country where they have customers in, and setup payment processing account within those jurisdiction.

So I am wonder at what sort of revenue does it make sense to do this. Assuming this process could somehow be automated / abstracted and the only cost are legal and accounting. ( i.e Cost that cant be avoided )

[toast0]

I'd imagine there are ways to set up such entities for not a lot of money, but selling to a jurisdiction has a lot more obligations when you're a legal entity in that jurisdiction instead of just exporting to it.

[alasdair_]

Not really, it would be enough to have a single entity in the EU for all EU countries.