Based on the earlier comments, it feels like step 1 is to renegotiate salaries away from stock. It makes sense when you can't afford reasonable salaries, but it's not something that's been written in stone.
Also, don't hire executives who have a demonstrated history of making bad decisions for a business' long term stability in the name of "shareholder value".
Also, don't hire executives who have a demonstrated history of making bad decisions for a business' long term stability in the name of "shareholder value".