[pavlov]

The point of the rebrand is not to hide the association, but to make people think Meta > Facebook.

I suspect it does help because a lot of hiring goes on for Quest, Instagram, Portal, WhatsApp, Workplace — you can talk to candidates about those specific products rather than make them think of grandpa posting right-wing memes on the blue app.

[Melatonic]

Yea this is exactly it. I would never want to work for Facebook but I might want to work for Oculus. Even though I know Meta is just Facebook in new clothing it might (for some) psychologically distance it enough.

That being said with all of the data Facebook has from Facebook itself I would imagine Suckerberg must know that for the long term success of his different businesses they do have to distance the smaller ones a bit more than they are now - personally I am hoping we see a major fall in Facebooks value and influence and things like Oculus are spun-off to be as autonomous as possible.

[tomrod]

Yeah, this techie is not convinced that this whole Meta nonsense is meaningful. It's extremely disingenuous if recruiters actually expect people to not realize they are exactly who they are, a high paying corporation that has major negative externalities associated due to bad behavior.