[xnorswap]

You gain a cheaper car.

Even if features have zero marginal cost, they are important for market segmentation, which is important for reducing the cost for most people by allowing less price-discriminating purchasers to pay more.

Imagine instead this was a button that was labeled, "I'm rich" and pressing it echoed back "Yes you are".

That could be similarly paywalled and used for market segmentation.

Instead, they choose to paywall a feature that has minor benefit like "climate sync" (I'm not sure I even understand what that means, I live in temperate climate).

[neuralRiot]

> You gain a cheaper car.

I doubt it, More likely “manufacturer gets better returns from car model thus increasing projeted profits> Stocks go up”