The option list of Audi os infamous for its complexity and length. It depends on the market so, the German beats the French one by a couple light years. At least last time I checked.
I think you have this backwards. Sure Audi has a lot of editions and packages, but no one else can double a cars MSRP by just adding options like Porsche can.
A couple of years ago I almostanaged to do that with an Audi A4. It's good to see best pratice sharing between brands, like they did with Diesel engines!