[jdfedgon]

I like the blog post and the thought experiment. However, I wish the author wouldn't have stopped with the reasoning and would have stressed his arguments further.

Example where his reasoning in the article is coming short, one might answer: Yes, I wanted to go to store a, and yes, after my 'highway hypnosis' I went or was brought to store b instead. So what? It doesn't really matter if I go shopping in store a or b. The important thing is - I am at a store now and can start my shopping.

If we evaluate that from an ethical point of view then we would have to ask about emancipation and sovereignty in regard to the choices we make, and where that fine line is, where it really starts to matter, if we go for store a or b.